Understand The Definition Of “Conversation” Before You Attempt To Have One
By ROBERT WAGNER If there was one term that was overused in 2012 it was “conversation”. Thanks to social media, brands were suddenly enthralled with the idea of having “conversations” with their...
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Finally, I’m Top 5% In Something, And It’s On LinkedIn
BY DOUG ZANGER I went to a highly competitive high school in Southern New Jersey. My grades weren’t too bad (3.4), yet I was only in the 56th percentile. College? Don’t ask. Those first two years were...
View ArticleThe Bottom Of Your Bio Is Important
By DOUG ZANGER One of my favorite things to do both personally and professionally is the interview. I’m no David Frost, but over the years, I’ve been lucky to chat with a wide of range of people from...
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Rebranding the Community Manager: 7 Skills of a Community Director
By RACHEL CAGGIANO, SVP, Social@Ogilvy and MATT KELLY, Account Supervisor, Senior Community Manager Yesterday, as part of Social Media Week (#smwnyc) in New York, we spoke with experts from Ford, Whole...
View ArticleThe Best Advice Ever From James Caan And Annabel Karmel
By JOSH GRAFF It was a great privilege to share a room with Annabel Karmel and James Caan this morning for our session on The Best Advice I Ever Got at Ad Week Europe. The idea was to re-visit one of...
View ArticleWhy Content Is The Future For The European Ad Market
By HENRY CLIFFORD-JONES I really enjoyed sharing a stage with CNBC’s Ross Westgate and his guests for the IPG Mediabrands’ Ad Week session on the state of the European ad market yesterday morning. It...
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Busting The Myth That All Social Media Are The Same
By CHRISTINA JENKINS I really enjoyed presenting the findings of our Mindset Divide study at Advertising Week Europe yesterday. It’s very interesting to see how an audience responds when we explain...
View ArticleThe Masters Of Monetisation
By JOSH GRAFF A discussion about my choice of socks wasn’t how I’d expected The Guardian: Masters of Monetisation seminar to begin on Day 3 at Advertising Week Europe. However, the “sock-off” between...
View ArticleWhat Do You Value Most About The Leaders In Your Company
We’ll keep this one short and sweet. Our amazing partners at LinkedIn, helped get this poll into the mix as we were getting ready for Advertising Week Europe. We thought we’d keep the conversation...
View ArticleHow To Give A Proper Advertising Industry LinkedIn Recommendation
I do like giving LinkedIn recommendations. I don’t look at them as a chore or think, as an unnamed colleague told me, “why does this person want me to give them a recommendation? It won’t make a...
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